Tuesday, March 18

Emergency? Emergen-C!

For today's product focus I would like to tout the virtues of my favorite non-alcoholic beverage: Emergen-C. These little drink-mix packets -- available in several delicious (tangerine, cranberry) and a few repulsive (black cherry, tropical) flavors -- support a healthy immune system, provide a nice energy boost, and help replace depleted electrolytes. And it's fizzy -- I definitely have a soft spot for non-soda carbonated beverages. With 1,000mg of low-acidic vitamin C; vitamins B1, B2, B3, B6 and B12; and 32 mineral complexes, it's great for athletes, vegetarians, people who work the graveyard shift, small children, unwed mothers, pet owners, shoe salesmen, Hannah Montana fans, and, well, anyone and everyone really. I love it after a hard yoga class, and I drink it almost obsessively at work. Look what people are saying:

Well. Perhaps it's not a miracle drug, but maybe that's why I like it so much! I'm suspicious of many vitamin pills, as I'm not convinced the body digests, processes, and absorbs them efficiently -- or at all. Many nutritionists claim that the body can only absorb 10-15% of the nutrients in vitamin pills: the rest end up as expensive urine. Liquid nutrients are said to be more easily digested and absorbed, and thus more beneficial. I won't say that Emergen-C prevents or cures colds, or can replace caffeine, but I do think it's a great way to stay hydrated and add a few nutrients to your diet. There's also a few arguments out there favoring Emergen-C over Airborne, not just because of the variance in price point (Airborne is generally $7 for ten tablets; I get my 36 packets of Emergen-C for $10), but also because Airborne's excessive concentration of Vitamin A (5,000mg) could potentially put you at risk for vitamin poisoning (who knew?). I also prefer Emergen-C to other post-workout beverages, such as Gatorade, Powerade, and Crystal Light, all of which are full of sugar ("electrolytes") and pleasantries such as high-fructose corn syrup and Aspartame. At an even 25 calories per packet, I'll reach for my Emergen-C any day (and I do).

And in case there was any confusion:

1 comment:

Linda said...

thank you so much for discussing this. i have some and was given some by a family member but have always been suspicious. not that i am against getting vitamin boosts however i am suspicious of drugs/vitamin replacements such as this that are of all things, neon colored, and heavily commercialized.


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