Wednesday, October 8

Trouble Brewing

If you've been keeping any kind of tabs on the brewing world you know that hop prices have skyrocketed -- not to mention grain prices -- and consequently brewers everywhere are spiking the price of a pint. This is particularly true of the All-American super-hoppy beers, which obviously call for even more hops (money) per batch. However, this Wall Street Journal article on "The Future of Beer" points out that beer sales are nonetheless on the rise. This might, in part, be due to the appeal of a pricey pilsner or pale ale in our current downtrodden economy: "Craft beer is still one of cheaper luxury items people can buy". Good beer is a splurge, but an affordable luxury even in the midst of our crisis. So go on, shell out the extra few dollars and support craft brewers -- and enjoy doing it.

Check out this WSJ video on the hop shortage, and the brewers who are still coming out on top:

1 comment:

Allison said...

Baking is getting pricier...but still worth it ;]

 

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